Shift Your Shopping: Vote With Your Dollars
On November 1, the 9th annual Shift Your Shopping holiday campaign launched for the 2019 season, encouraging individuals and businesses to “shift” more of their holiday shopping, entertaining and dining to locally owned and independent businesses. The White Mountain Independents, along with twenty-six other businesses, organizations and networks in towns and cities throughout New Hampshire, kicked off this collaborative campaign last week. The campaign continues through December.
Shift Your Shopping’s mission is to “build a tradition that strengthens local economies, expands local employment, nurtures a sense of community and provides a more relaxed, fun and rewarding holiday shopping experience.” As part of the Shift Your Shopping festivities, throughout Thanksgiving Weekend, November 22-25, the White Mountain Independents will once again be celebrating Plaid Friday and Small Business Saturday and, new this year, shoppers can play along with the Shop Small and Win Big Game, which lasts all weekend into Monday. Everything is easy – simply follow the blue flags!
The White Mountain Independents began participating in Shift Your Shopping with partners around the nation in 2017. The campaign makes a timely economic case for buying local. Every dollar spent at a local, independent business returns 2-4 times more dollars to the community compared to a dollar spent at a non-local business. This money recirculates through the community, boosting job growth, charitable giving and civic engagement. Sustained “buy local” campaigns have demonstrated their capacity to shift sizable portions of that spending from chains and remote businesses to local entrepreneurs.
To date, partners include Monadnock Buy Local, Local First Alliance, White Mountain Independents, NH Food Alliance, Northeast Organic Farming Association of New Hampshire (NOFA-NH), Stay Work Play, The Sustainability Institute, atHOME Magazine, Portsmouthnh.com, Seacoast Eat Local, Belletetes, Inc.,Bric & Brac, Country Bridals, Cove of Treasures, Farmers’ Market of Keene, Food Connects, Givey’s Barber Shop, Greater Keene Chamber of Commerce, Greater Peterborough Chamber of Commerce, Jaffrey Civic Center, Keene First Friday Art Hop, Monadnock Arts Alive, Monadnock Food Co-op, Monadnock Sustainability Network, Monadnock Time Exchange, The Melamine Cup, and TEAM Jaffrey.