Vote With Your Dollars

On November 1, the American Independent Business Alliance (AMIBA) launched its Shop*Indie*Local holiday campaign, urging individuals and businesses to shift their holiday spending to locally owned and independent businesses.   The White Mountain Independents, along with twenty-four other businesses, organizations and networks in towns and cities throughout New Hampshire is participating in this campaign, which continues through December.

Shop*Indie*Local’s mission is to “build a tradition that strengthens local economies, expands local employment, nurtures a sense of community and provides a more relaxed, fun and rewarding holiday shopping experience.”

As part of the Shop*Indie*Local festivities, throughout Thanksgiving Weekend, November 27-30, the White Mountain Independents will once again be celebrating Plaid Friday and Small Business Saturday.

The campaign makes a timely economic case for buying local. Every dollar spent at a local, independent business returns 2-4 times more dollars to the community compared to a dollar spent at a non-local business. This money recirculates through the community, boosting job growth, charitable giving and civic engagement.  Sustained “buy local” campaigns have demonstrated their capacity to shift sizable portions of that spending from chains and remote businesses to local entrepreneurs.

To date, partners include Monadnock Buy Local, Local First Alliance, White Mountain Independents, NH Food Alliance, Northeast Organic Farming Association of New Hampshire (NOFA-NH), Stay Work Play, The Sustainability Institute, At HOME Magazine,, Seacoast Eat Local, Belletetes, Inc.,Bric & Brac, Country Bridals, Cove of Treasures, Farmers’ Market of Keene, Food Connects, Givey’s Barber Shop, Greater Keene Chamber of Commerce, Greater Peterborough Chamber of Commerce, Jaffrey Civic Center, Keene First Friday Art Hop, Monadnock Arts Alive, Monadnock Food Co-op, Monadnock Sustainability Network, Monadnock Time Exchange, The Melamine Cup, and TEAM Jaffrey.

Cider Monday Plaid Friday Small Business Saturday