Small Business Saturday and Shift Your Shopping
Saturday, November 25
With the support of the Small Business Administration, American Express began their Small Business Saturday program as part of the Shop Small concept a few years back as well. “Shop Small” is a movement encouraging people to shop at small businesses, and millions of individuals, businesses, and communities have embraced it nationwide.
Consumers are a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you’re showing your support for the small businesses in the community you call home. “By shopping small, we can help America’s small businesses do what they do best: grow their businesses, create good jobs, and ensure that our communities are vibrant,” says Karen Gordon Mills, the Administrator of the U.S. Small Business Administration.